Light softly pulsing on a wallImagine a wall facing the accesses and exits of 3 floors in a multiplex movie theater. This large wall is dotted with cylindrical and transparent spikes of various lenghts lit by video LED.
Light come out of the side of the cylinders and not at the end, by design.
Pathé Gaumont Paris Beaugrenelle
Poetry in Ora-Ito's design.
These 5400 spikes create mounds and vales thanks to their specific settings.
As every LED is a pixel of sort, the 100sqm surface is like a screen onto which lights and shades move from one area to the other, changing colors on the way.