Noticeable launching of Idôle de Lancôme with a volumic LED display
At the center of the world's larget department store and 9m above the floor, the 3D video clip shows the character of this new perfume : young (its muse was the leading female character in the latest super-hero movie) and hype (digital).The event attracted the eyes and the selfies form August 26, till September 8, 2019.
Various venues worldwide, some temporary, others on a long term basis, are scheduled throughout the end of 2019.
Customer
LANCÔME
Completion Date
August 26, 2019
In partnership with
LedPulse, MatchEvent, AdMemori
Three cuboïds ( base module of 1m² by 3m height) set this 9m³ monumental sculpture up.
250Kg suspended
72000 LED
Virtual pitch 2,5cm
Controled by a player and a PC
Proprietary software
